RESUME

15+ years of experience delivering up to 55% average YoY increases in revenue & >$2MM negotiated cost reductions by building branded digital presences for major news/entertainment organizations, such as Disney/ABC Television Group, especially through multi-platform product rollouts. Led multi-million dollar operational budgets & cross-functional ad, editorial & technical teams of up to 25 to deliver web & mobile launches generating $15MM businesses.

 

Digital Ad Trafficking * Budgeting * Contract Negotiations * Multi-Platform Product Rollout * Mobile & Web Solutions * Digital Business Development * Digital Vendor Partnerships * Digital Ad Sales * Digital Sales Training * SEO * Digital Research * Digital Design * Social Media Strategy * Digital Ad Operations Strategy

Experience

 

DigitalDR                                                                              Studio City, CA
Principal/Chief Advisor                                                         2015 - Present 

Founded boutique digital consulting firm to educate, empower & evolve mobile & web brand presence for local fitness, interior design/construction, medical/dental, beauty, property management, massage therapy, entertainment & IoT businesses throughout U.S.

  Digital Strategy
  • Drove 75% annual cost reduction while increased record lookup & reporting efficiency when led property management account management system migration to RentManager software.
  • Gained 300% registrant increase for client launching local market’s first-ever freelance fitness class through digital launch with desktop, mobile website & social media presence.
  • Drove 90% annual digital service cost reduction for client relaunching flooring & design company when built digital presence through launch of new desktop/mobile website & social media accounts.
  • Staged numerous desktop/mobile website templates showcasing ease of updating current elements for non-tech savvy Owner clients with no social or mobile presence and introduced efficiency of online appointment scheduling.
  • Replaced 5-year “placeholder” website for HOA Board of Directors & Property Management Company of luxury resort condominium complex with 38 units with branded desktop, mobile website & social media presence.
  • Created & launched desktop/mobile website, social media accounts and marketing plan for emerging Summit County, CO mobile massage therapy business.

  • Provided social media marketing plan & site-optimization guidance for SAG Comedic 5-Webisode Shorts Series.

 
Bonten Media Group, Inc.                                                     New York, NY
Senior Vice President, Digital Media                                         2012 - 2015 

Generated multi-million annual digital revenue in DMAs 92 through 196 when developed, produced & implemented overall digital media strategy for local TV station group of 35 low & high-powered stations across 8 markets throughout U.S. with broadcast network affiliations, including ABC, NBC, FOX & CW. Led >500 cross-functional staff across 4 time zones.

  Product & Team Development

  • Achieved 35% increase in digital sales revenue after gained 114% increase in multi-platform traffic by unifying direction & instituting quality control over station digital structure & created assets.

  • Executive-produced “Guns In America” (2013) & “Healthcare In America” (2014) digital content series, receiving flood of viewer commentary citing compelling, unbiased content.

  • Built monetization capability into all digital products, including news websites (desktop & mobile), news apps & weather apps, Facebook & Twitter accounts & live streaming video.
     

Disney-ABC Television Group/ABC Owned TV Stations      Glendale, CA
Vice President, Digital Media                                                    1999 - 2012

 Joined $3.5B group owning 8 ABC stations in New York, Los Angeles, Chicago,
 Philadelphia, San Francisco, Houston, Raleigh-Durham, Fresno (& formerly Flint
 &Toledo). Began as Web Traffic Administrator prior to website initial launches &
 promoted 7 times over 13 years, spanning operations, sales & strategy.

  Vice President (VP), Digital Media                                            2006 – 2012

   Drove multi-million dollar budget & digital team of 25 to formulate & execute digital      strategy. Collaborated with 10 national market digital managers, 10 station sales
   executives & 11 off-site technical teams of up to 12 digital developers to deliver local
   news content across 5 platforms throughout 4 time zones.

  Digital Media Management
  • Performed traffic projections, ROI analyses, forecasts & 5-year planning processes. Actively participated in all product redesigns since website initial launch as well as various emerging platform launches.

  • Presold advertiser launch sponsors & increased traffic 30% YoY when relaunched 10 OTV websites with updated, innovative new look & functionality, generating highly positive internal & external response.

  • Presold advertiser launch sponsors & downloads exceeded 1MM in <90 days when relaunched News Apps with innovative design, ensuring all station needs met without sacrificing group end goal.

  • Saved >$2MM with new vendor contract negotiations when led 6 successful ad system transitions, including DoubleClick DART, RealMedia OAS, CheckM8, DIGIO & FreeWheel.

  Director, Interactive Sales                                                                     2006
  Interactive Account Executive                                                               2005
  Associate Director, Internet Operations                                               2004
  Senior Manager, Internet Business Development                  2002 – 2004
  Manager, Web Sales Operations                                               2000 – 2002
  Web Traffic Administrator                                                         1999 – 2000

 

Playboy Enterprises, Inc.                                                      New York, NY Marketing Coordinator, Product Marketing                               1998 – 1999 
New Media Project Coordinator                                              1997 – 1998
  • Co-managed development, execution, production & distribution of all Playboy product licensing brand marketing tools & coordinated research projects for international licensee agreement development.

  • Performed various project management duties for PayTV, Editorial, Public Relations, Ad Sales, Human Resources, Promotions/Marketing, Market Research & New Media departments.

  • Created Internet sales proposals, banner ad copy & web links for online e-commerce.

  • Researched & created demographic spreadsheets, ad sales revenue reports & placed various U.S. market media buys.

 

Viacom/MTV Networks, Inc.                                                 New York, NY
Off-Channel Business Development Intern                               1997 
  • Assisted in the project management for MTV Pager program launch, MTV/Online Music Store joint venture & MTV's Advertiser Upfront with Seal. 

  • Facilitated prize fulfillment for MTV/Microsoft Online contest.

  • Developed budgets & detailed revenue reporting models for MTV Themed Restaurant concept. 

Education

Binghamton University

State University of New York

Master in Business Administration, Arts Administration

 

Fashion Institute of Technology

Study Abroad Program, England, France & Italy

Marketing, International Buying & Merchandising

 

Binghamton University

State University of New York

Bachelor of Arts, Cinema

Dean's List for three consecutive semesters

 

+

Community/Volunteer Activities

Rivers Of Recovery, Inc.

Salida, CO

Volunteer Host (2015 – Present)

Nationwide non-profit organization introducing U.S. military veterans with PTSD to Fly-Fishing. Veteran applicants, once selected, go on 4-day guided group expedition in RoR location, including WI, CO, MN & OR.

 

Der Steiermark Homeowners Association

Breckenridge, CO

Board Secretary & Member-At-Large (2014 – Present)

 

Fair South Homeowners Association

Studio City, CA

Board Treasurer (2018 – 2019)

Additional Skills & Information

Software Expertise: Microsoft Office, Apple Keynote, Intuit Quickbooks, HTML, Chartbeat, Omniture, Hitwise, Quantcast, Google Analytics, Wix, Squarespace, WordPress, MINDBODY.

 

Digital Advertising Trafficking Systems: DoubleClick, CheckM8, Real Media, FreeWheel, Mocean & extensive Internet experience.

 

Professional Affiliations: Member, Advertising Women of New York (AWNY, 2005-2009); Member, 212 – New York’s Interactive Advertising Club, (2005-2009); Member, Boston Interactive Media Association (BIMA, 2005-2009); Member, American Association of Snowboard Instructors (PSIA-AASI, 2017-2020)

Interests: Real estate investing (personal portfolio), snowboarding, international travel, art, fly-fishing, pilates

Press & Speaking Engagements
Consulting Portfolio

©2020 by Daria Rachlin. All Rights Reserved.

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