Daria Rachlin

NBCUniversal                                                                        Remote

Senior Director, Product Management - Strategic Initiatives      2022 - Present

Oversee product development supporting scaling & unifying NBCU's local & global advertising businesses. Design end-to-end product solutions to deliver positive customer, business, & technology outcomes. Collaborate with internal stakeholders across NBCU’s brands (Entertainment, News, Peacock, and Sports), Advertising & Partnerships, Operations & Technology, Corporate Strategy, & Content Distribution. Create customer-focused product vision supporting unification & growth of global & local ad sales businesses. Manage product roadmap in collaboration with broader AP&O product organization that delivers customer & business outcomes. Define clear OKRs supporting product vision. Partner with Tech team to deliver & execute against defined objectives. Oversee product roadmap prioritization for global & local advertising businesses.

 

DigitalDR                                                                              Studio City, CA

Principal/Chief Advisor                                                         2015 - 2021 

Founded boutique digital consulting firm to educate, empower & evolve mobile & web brand presence for local fitness, interior design/construction, medical/dental, beauty, property management, massage therapy, video production, entertainment & IoT businesses throughout U.S.

  Digital Strategy

• Achieved 75% annual cost reduction while increased record lookup & reporting efficiency when led property management account management system migration to RentManager software.

• Gained 300% registrant increase for client launching local market’s first-ever freelance fitness class through digital launch with desktop, mobile website & social media presence.

• Drove 90% annual digital service cost reduction for client relaunching flooring & design company when built digital presence through launch of new desktop/mobile website & social media accounts.

• Created numerous desktop/mobile website templates showcasing ease of updating current elements for non-tech savvy Owner clients with no social or mobile presence and introduced efficiency of online appointment scheduling.

• Replaced 5-year “placeholder” website for HOA Board of Directors & Property Management Company of luxury resort condominium complex with 38 units with branded desktop, mobile website & social media presence.

• Launched desktop/mobile website, social media accounts and marketing plans for emerging Summit County, CO mobile massage therapy & IoT start-up clients.

• Provided sales strategy, social media marketing plan & site-optimization guidance for SAG Comedic 5-Webisode Shorts Series & start-up enterprise SaaS clients.

• Gained 500% new local client growth for international mountain resort company after leading social media staff training. 

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Bonten Media Group, Inc.                                                     New York, NY

Senior Vice President, Digital Media                                         2012 - 2015 

Generated multi-million annual digital revenue in DMAs 92 through 196 when developed, produced & implemented overall digital media strategy for local TV station group of 35 low & high-powered stations across 8 markets throughout U.S. with broadcast network affiliations, including ABC, NBC, FOX & CW. Led >500 cross-functional staff across 4 time zones.

  Product & Team Development

• Achieved 35% increase in digital sales revenue after gained 114% increase in multi-platform traffic by unifying direction & instituting quality control over station digital structure & created assets.

• Executive-produced “Guns In America” (2013) & “Healthcare In America” (2014) digital content series, receiving flood of viewer commentary citing compelling, unbiased content.

• Built monetization capability into all digital products, including news websites (desktop & mobile), news apps & weather apps, Facebook & Twitter accounts & live streaming video.
   

Disney-ABC Television Group/ABC Owned TV Stations      Glendale, CA

Vice President, Digital Media                                                    1999 - 2012

 Joined $3.5B group owning 8 ABC stations in New York, Los Angeles, Chicago,
Philadelphia, San Francisco, Houston, Raleigh-Durham, Fresno (& formerly Flint
&Toledo). Began as Web Traffic Administrator prior to website initial launches &
promoted 7 times over 13 years, spanning operations, sales & strategy.

  Vice President (VP), Digital Media                                            2006 – 2012

   Drove multi-million dollar budget & digital team of 25 to formulate & execute digital      strategy. Collaborated with 10 national market digital managers, 10 station sales
   executives & 11 off-site technical teams of up to 12 digital developers to deliver local
   news content across 5 platforms throughout 4 time zones.

  Digital Media Management

• Performed traffic projections, ROI analyses, forecasts & 5-year planning processes. Actively participated in all product redesigns since website initial launch as well as various emerging platform launches.

• Presold advertiser launch sponsors & increased traffic 30% YoY when relaunched 10 OTV websites with updated, innovative new look & functionality, generating highly positive internal & external response.

• Presold advertiser launch sponsors & downloads exceeded 1MM in <90 days when relaunched News Apps with innovative design, ensuring all station needs met without sacrificing group end goal.

• Saved >$2MM with new vendor contract negotiations when led 6 successful ad system transitions, including DoubleClick DART, RealMedia OAS, CheckM8, DIGIO & FreeWheel.

  Director, Interactive Sales                                                                     2006

  Interactive Account Executive                                                               2005

  Associate Director, Internet Operations                                               2004

  Senior Manager, Internet Business Development                  2002 – 2004

  Manager, Web Sales Operations                                               2000 – 2002

  Web Traffic Administrator                                                         1999 – 2000

 

Playboy Enterprises, Inc.                                                      New York, NY Marketing Coordinator, Product Marketing                               1998 – 1999 

New Media Project Coordinator                                              1997 – 1998

• Co-managed development, execution, production & distribution of all Playboy product licensing brand marketing tools & coordinated research projects for international licensee agreement development.

• Performed various project management duties for PayTV, Editorial, Public Relations, Ad Sales, Human Resources, Promotions/Marketing, Market Research & New Media departments.

• Created Internet sales proposals, banner ad copy & web links for online e-commerce.

• Researched & created demographic spreadsheets, ad sales revenue reports & placed various U.S. market media buys.

 

Viacom/MTV Networks, Inc.                                                 New York, NY

Off-Channel Business Development Intern                               1997 

• Assisted in the project management for MTV Pager program launch, MTV/Online Music Store joint venture & MTV's Advertiser Upfront with Seal. 

• Facilitated prize fulfillment for MTV/Microsoft Online contest.

• Developed budgets & detailed revenue reporting models for MTV Themed Restaurant concept.