15+ years of experience delivering up to 55% average YoY increases in revenue & >$2MM negotiated cost reductions by building branded digital presences for major news/entertainment organizations, such as Disney/ABC Television Group, especially through multi-platform product rollouts. Led multi-million dollar operational budgets & cross-functional ad, editorial & technical teams of up to 25 to deliver web & mobile launches generating $15MM businesses.
Digital Ad Trafficking * Budgeting * Contract Negotiations * Multi-Platform Product Rollout * Mobile & Web Solutions * Digital Business Development * Digital Vendor Partnerships * Digital Ad Sales * Digital Sales Training * SEO * Digital Research * Digital Design * Social Media Strategy * Digital Ad Operations Strategy
DigitalDR Studio City, CA
Principal/Chief Advisor 2015 - Present
Founded boutique digital consulting firm to educate, empower & evolve mobile & web brand presence for local fitness, interior design/construction, medical/dental, beauty, property management, massage therapy, entertainment & IoT businesses throughout U.S.
Drove 75% annual cost reduction while increased record lookup & reporting efficiency when led property management account management system migration to RentManager software.
Gained 300% registrant increase for client launching local market’s first-ever freelance fitness class through digital launch with desktop, mobile website & social media presence.
Drove 90% annual digital service cost reduction for client relaunching flooring & design company when built digital presence through launch of new desktop/mobile website & social media accounts.
Staged numerous desktop/mobile website templates showcasing ease of updating current elements for non-tech savvy Owner clients with no social or mobile presence and introduced efficiency of online appointment scheduling.
Replaced 5-year “placeholder” website for HOA Board of Directors & Property Management Company of luxury resort condominium complex with 38 units with branded desktop, mobile website & social media presence.
Created & launched desktop/mobile website, social media accounts and marketing plan for emerging Summit County, CO mobile massage therapy business.
Provided social media marketing plan & site-optimization guidance for SAG Comedic 5-Webisode Shorts Series.
Bonten Media Group, Inc. New York, NY
Senior Vice President, Digital Media 2012 - 2015
Generated multi-million annual digital revenue in DMAs 92 through 196 when developed, produced & implemented overall digital media strategy for local TV station group of 35 low & high-powered stations across 8 markets throughout U.S. with broadcast network affiliations, including ABC, NBC, FOX & CW. Led >500 cross-functional staff across 4 time zones.
Product & Team Development
Achieved 35% increase in digital sales revenue after gained 114% increase in multi-platform traffic by unifying direction & instituting quality control over station digital structure & created assets.
Executive-produced “Guns In America” (2013) & “Healthcare In America” (2014) digital content series, receiving flood of viewer commentary citing compelling, unbiased content.
Built monetization capability into all digital products, including news websites (desktop & mobile), news apps & weather apps, Facebook & Twitter accounts & live streaming video.
Disney-ABC Television Group/ABC Owned TV Stations Glendale, CA
Vice President, Digital Media 1999 - 2012
Joined $3.5B group owning 8 ABC stations in New York, Los Angeles, Chicago,
Philadelphia, San Francisco, Houston, Raleigh-Durham, Fresno (& formerly Flint
&Toledo). Began as Web Traffic Administrator prior to website initial launches &
promoted 7 times over 13 years, spanning operations, sales & strategy.
Vice President (VP), Digital Media 2006 – 2012
Drove multi-million dollar budget & digital team of 25 to formulate & execute digital strategy. Collaborated with 10 national market digital managers, 10 station sales
executives & 11 off-site technical teams of up to 12 digital developers to deliver local
news content across 5 platforms throughout 4 time zones.
Digital Media Management
Performed traffic projections, ROI analyses, forecasts & 5-year planning processes. Actively participated in all product redesigns since website initial launch as well as various emerging platform launches.
Presold advertiser launch sponsors & increased traffic 30% YoY when relaunched 10 OTV websites with updated, innovative new look & functionality, generating highly positive internal & external response.
Presold advertiser launch sponsors & downloads exceeded 1MM in <90 days when relaunched News Apps with innovative design, ensuring all station needs met without sacrificing group end goal.
Saved >$2MM with new vendor contract negotiations when led 6 successful ad system transitions, including DoubleClick DART, RealMedia OAS, CheckM8, DIGIO & FreeWheel.
Director, Interactive Sales 2006
Interactive Account Executive 2005
Associate Director, Internet Operations 2004
Senior Manager, Internet Business Development 2002 – 2004
Manager, Web Sales Operations 2000 – 2002
Web Traffic Administrator 1999 – 2000
Playboy Enterprises, Inc. New York, NY Marketing Coordinator, Product Marketing 1998 – 1999
New Media Project Coordinator 1997 – 1998
Co-managed development, execution, production & distribution of all Playboy product licensing brand marketing tools & coordinated research projects for international licensee agreement development.
Performed various project management duties for PayTV, Editorial, Public Relations, Ad Sales, Human Resources, Promotions/Marketing, Market Research & New Media departments.
Created Internet sales proposals, banner ad copy & web links for online e-commerce.
Researched & created demographic spreadsheets, ad sales revenue reports & placed various U.S. market media buys.
Viacom/MTV Networks, Inc. New York, NY
Off-Channel Business Development Intern 1997
Assisted in the project management for MTV Pager program launch, MTV/Online Music Store joint venture & MTV's Advertiser Upfront with Seal.
Facilitated prize fulfillment for MTV/Microsoft Online contest.
Developed budgets & detailed revenue reporting models for MTV Themed Restaurant concept.
State University of New York
Master in Business Administration, Arts Administration
Fashion Institute of Technology
Study Abroad Program, England, France & Italy
Marketing, International Buying & Merchandising
State University of New York
Bachelor of Arts, Cinema
Dean's List for three consecutive semesters
Rivers Of Recovery, Inc.
Volunteer Host (2015 – Present)
Nationwide non-profit organization introducing U.S. military veterans with PTSD to Fly-Fishing. Veteran applicants, once selected, go on 4-day guided group expedition in RoR location, including WI, CO, MN & OR.
Der Steiermark Homeowners Association
Board Secretary & Member-At-Large (2014 – Present)
Fair South Homeowners Association
Studio City, CA
Board Treasurer (2018 – 2019)
Additional Skills & Information
Software Expertise: Microsoft Office, Apple Keynote, Intuit Quickbooks, HTML, Chartbeat, Omniture, Hitwise, Quantcast, Google Analytics, Wix, Squarespace, WordPress, MINDBODY.
Digital Advertising Trafficking Systems: DoubleClick, CheckM8, Real Media, FreeWheel, Mocean & extensive Internet experience.
Professional Affiliations: Member, Advertising Women of New York (AWNY, 2005-2009); Member, 212 – New York’s Interactive Advertising Club, (2005-2009); Member, Boston Interactive Media Association (BIMA, 2005-2009); Member, American Association of Snowboard Instructors (PSIA-AASI, 2017-2020)
Interests: Real estate investing (personal portfolio), snowboarding, international travel, art, fly-fishing, pilates